Churches Mutual launches a new brand and website to boost growth

Churches Mutual launches a new brand and website to boost growth

Today, Churches Mutual, the UK’s foremost ecumenical enterprise, representing seven denominations in England, Scotland and Wales, is pleased to announce the launch of a new visual identity and website at https://churchesmutual.co.uk/

The new identity, designed with input from specialist agency Indigo Multimedia, offers a fresh, modern look. Alongside, the website incorporates and user-friendly experience, making it easier than ever to access information about member savings, apply for loans, and find out the latest news about the credit union. It features improved navigation, enhanced and a responsive design that adapts seamlessly to any device.

The website design draws on independent research which found that while Churches Mutual has a highly positive reputation amongst existing members it needed to do more to extend its appeal to younger non-members, such as early career church ministers and church workers, for whom borrowing with an ethical, competitive, friendly and transparent financial organisation is particularly attractive. Alongside, Churches Mutual is launching a social media campaign on Facebook, Twitter and LinkedIn, to boost awareness of the credit union.

Ian Buchanan, Board Director responsible for marketing said:

“Earlier this year, with financial support from our founder churches, we set out to refresh our marketing strategy based on independent market research. As a result, we have overhauled our brand and website, majoring on the values that our existing members love – transparency and friendliness – while offering a fresh look which we think will appeal to younger savers and borrowers who are clear that companies they do business with must be backed by a clear social purpose.”

Churches Mutual CEO, Hilary Sams said:

“We have built our credit union around the idea that connection matters. As a mutual, we take our responsibility of communicating clearly with our members and prospective members very seriously. This new website is a major step forward, which will help us grow sustainably in the years ahead.”

Notes to editors:

• Established in February 2015, Churches Mutual has become one of the nation’s most
  successful ecumenical enterprises, providing savings and loans to our members in
  the Church in Wales, the Church of England, the Church of Scotland, the Methodist
  Church of Great Britain, the Roman Catholic Church in England and Wales, and in
  Scotland, the Scottish Episcopal Church and the United Reformed Church and
  associated church institutions and charities.
• The credit union is staffed by two full-time staff and overseen by a voluntary board
  comprised of ministers and laity from across our denominations.
• Churches Mutual highlights:
  o More than 1,000 savers whose £4 million in savings are put to work
  supporting the mission of the church
  o Over £10 million in loans advanced since May 2015
  o Over £6 million in car loans, providing essential transport to support ministry
  around Great Britain
  o Over £2 million in restructuring loans which have allowed members to
  consolidate expensive consumer debt into one affordable loan
  o Products which are built specifically for the church, for example loans for
  ministers going on their first post or approaching retirement

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